Sales Agent Program

The Playbook.

Everything you need to book a meeting. Your only job is to get the doctor or practice owner on a call with us — we close it. Read this before you dial.

Need leads? Use Acquire to find dental practices by zip code — so you always know who to call next.

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On a live call? Use the Call Navigator to click through the script in real time instead of scrolling this page.

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Step 0The Hook

"Hey, this is [your name] — I work with dental practices specifically. I've got something I think could be relevant to you but before I get into it — do you have 30 seconds?"

Wait for them to say yes. Don't keep talking.

Step 1Tangible — Find Their Goal

"What does your phone setup look like right now when the front desk gets busy or the office is closed?"

Just get them talking. Don't pitch anything yet.

Step 2Experience — Surface the Problem

"How many calls do you think you're missing on an average day?"

Step 3Logical Certainty — Make Them Question It

"How long have you been handling it that way?"

"What made you set it up like that in the first place?"

Use a slightly skeptical tone on the second line. This makes them question their own process without you attacking it.

Step 4The Problem — Find the Crack

"Do you like it though? Like besides the missed calls, does the setup work for you?"

"Is there anything you'd change about it if you could?"

Get them to say yes first — then find the crack with the second question.

Step 5Amplify the Pain

"How long has that been going on?"

"Has that had any impact on like the revenue side of things?"

Only after you have pain —

"Okay — I actually built something specifically for this. Lets set up a meeting and we talk more about this."